22 immutable laws of marketing epub
(Harley-Davidson wine coolers and Heinz all-purpose cleaning vinegar are two real-world examples discussed in the book.) Such brand extensions serve to confuse the consumer and undermine the primary brand's single message power. Continuing a subject championed by Ries in prior works (for example, The 22 Immutable Laws of Marketing and Focus), they assert that a fundamental difficulty for organizations is the tendency to expand a successful brand into other, often only peripherally related, sectors. The writers explore the 'rules' of branding that they have discovered to be true across a wide range of product and service offerings in this book. Summary: The 22 Immutable Laws of Marketing The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand-and provides the step-by-step instructions you need to do so. Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.